A women’s fashion company, driving to inspire dance and adventure.
Co-founded by yours truly!
The Need: A website with a relatable identity to match those of their products — a mix of current trends with a splash of vintage.
Delivery: A mobile and web optimized e-commerce store showcasing our unique products — high-waisted, flexible jean shorts with black leather pockets.
Outcomes:
Product development oversight — 12 jean shorts, tops, and bodysuit products; material selection and manufacturing processes managed from overseas.
Influencer and ambassador program — discount codes for affiliates and 5 influencer partnerships to create content wearing Avanti.
Success in sales with Mailchimp email campaigns and increased brand awareness through social media campaigns.
